In a recent study, respondents were most likely to learn about a company’s LGBTQ-inclusive outreach, employment practices or LGBTQ-supportive political stances via ads in the LGBTQ media (49%) and through articles or news stories in the media (47%). Sponsorship of LGBTQ charity events or organizations (41%) emerged as the third-most likely way for the LGBTQ community to learn of corporate outreach or policies, just ahead of LGBTQ-inclusive ads in the mainstream media (40%).
Independent businesses and business owners have the right based on religious principles to deny doing business with queer (LGBTQ) people.
In December 2014, Charleston celebrated the first issue of BEAU Magazine. Since then BEAU has collaborated LGBTA readers and LGBTA friendly businesses through mixed media, allowing more pathways to free, nonjudgmental commerce. BEAU has come a long way, but many LGBTAQI consumers are still weary of businesses that may not welcome the LGBT dollar. That is where BEAU Magazine comes in.
Advertising your business within the pristine pages of the élite BEAU Magazine OR THE BizBEAU Guide is the statement that allows everyone to see that your business welcomes everybody under the rainBEAU.
BEAU has developed several different ways to reach out to the LGBTQ Community. Being a part of BEAU Magazine’s BizBEAU Guide allows our flourishing LGBTQAI readership to realize that we are ALL welcome into your judgment-free business or service.